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Slidin’ Into the Latest Trends: Where Social Media is Going
April 14 @ 5:30 pm - 7:30 pm
The world of social media is ever changing. It is no shrinking violet. According to Smart Insights, social media now boasts over 2.78 million active users—that 37% global market penetration. Come hear Anna Russett, Senior Strategist with Havas Chicago and social influencer share emerging trends and innovations in social
media. Learn where social media is going and how you can not only come along, but also lead the way. Anna also happens to be a Fort Wayne native.
5:30PM-6:45PM – Presentation
6:30PM-7:30PM – Happy Hour and Networking
Anna is an online cultural producer, social influencer, and advertising strategist. She has gained an audience of over 200,000 across online platforms where she creates video, photography, text, and code to share vlogs, tutorials, internet and social media work that encourages other young women to be critical of and take part in shaping the world around them. Her work is heavily informed by her online community of young girls and their feedback, as well as her background in fine art photography, video and new media—having received her BFA from the School of the Art Institute of Chicago in 2014. Her passion for communicating in contemporary ways brought her into the advertising world with Havas Chicago, where she started working as an intern in 2014 and is now a Senior Strategist working across multiple brands. Her brand experience at Havas includes Reynolds Consumer Products, AutoZone, Ragú, Bertolli, Sears, and Kmart. In addition to her agency work, she has worked as a social influencer for the past five years, creating and sharing content for brands such as Macy’s, e.l.f. Cosmetics, and Graze. She offers consulting and strategic guidance services and has helped start-ups and brands navigate their presence online.