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Entrepreneurs, Don’t Be Socially Awkward: A Social Media Talk
April 14, 2017 @ 12:00 pm - 2:00 pm
Social media has completely changed the way that people interact with companies, how entrepreneurs source new leads, and how many successful businesses have converted likes into sales. Social media offers so many benefits for entrepreneurs, ranging from market intelligence to online reputation. In this talk, Anna Russett, Senior Social Strategist visiting from Havas Chicago, will discuss why social should be at the core of your strategy with tips on how to build a strong social presence that highlights your brand’s services or products and speaks authentically to your target audience.
All C3 clients and Fort Wayne entrepreneurs are invited to join this talk on social media benefits for small business owners and entrepreneurs.
Seating is limited. RSVP required. To RSVP please RSVP via the Facebook event or email project intern Igor Guanaes at INGuanaes@indianatech.edu.
There’s more! Join us for another lecture on: “Slidin’ Into the Latest Trends.” Also on Friday, April 14th, at 5:30-7:45 p.m., Anna will share emerging trends and innovations in social media. Learn where social media is going and how you can not only come along, but also lead the way. Visit Facebook event page for more information about evening event.
Anna is an online cultural producer, social influencer, and advertising strategist. She has gained an audience of over 200,000 across online platforms where she creates video, photography, text, and code to share vlogs, tutorials, internet and social media work that encourages other young women to be critical of and take part in shaping the world around them. Her work is heavily informed by her online community of young girls and their feedback, as well as her background in fine art photography, video and new media—having received her BFA from the School of the Art Institute of Chicago in 2014. Her passion for communicating in contemporary ways brought her into the advertising world with Havas Chicago, where she started working as an intern in 2014 and is now a Senior Strategist working across multiple brands. Her brand experience at Havas includes Reynolds Consumer Products, AutoZone, Ragú, Bertolli, Sears, and Kmart. In addition to her agency work, she has worked as a social influencer for the past five years, creating and sharing content for brands such as Macy’s, e.l.f. Cosmetics, and Graze. She offers consulting and strategic guidance services and has helped start-ups and brands navigate their presence online.